10 Steps To Becoming a Successful Marketing Freelancer or Consultant

How to succeed as a marketing consultant

Going into business solo as a marketing consultant can be a daunting prospect. With the right attitude and plenty of commitment however, it’s more than possible to make a huge success of yourself.

In this post, we’re going to share 10 of the most important tips of all for becoming a successful marketing freelancer or consultant, which are as follows:

1 – Protect your own interests

First of all, make sure everything you do and every service you offer is in some way contractually bound and recorded. From payment terms to expectations to guarantees and so on, remember the legal implications that accompany everything you do. A company like Brookson can offer help on this, or you may be able to ask your accountant for advice.

2 – Network

It’s also important to make the most of every networking opportunity that comes your way. The reason being that you are effectively your own sales team, meaning it’s up to you to sell who you are and what you do at every available opportunity. Don’t network with the the mindset to sell, network with the mindset that you want to meet like-minded people and learn more about their businesses. The results could surprise you.

3 – Produce case studies and examples

You will need to show prospective clients what you can do, before you can expect them to select you for the job. Whether you’re offering web development, writing or design services of any kind, build and present a portfolio that makes you the obvious choice. If you feel uncomfortable publishing work due to NDAs or client conflicts then have a list of referees ready to call on.

4 – Ask questions

Leads can come out of nowhere, so it’s a good idea to be inquisitive and curious when it comes to the businesses of those you encounter. Likewise, ask your clients as many questions as necessary to get to know their business, their audience and their long-term strategies inside-out.

5 Build an online presence

Whether or not you win the business of a new client will usually be determined by your online presence. From your website to your social media profiles and generally how you are presented online, you need to ensure every asset that bears your name speaks volumes for you as a professional. If you have a small budget and cannot afford a professional website try tools like WordPress or Wix, and don’t forget to keep your LinkedIn profile up to date!

6 – Narrow your niche 

Rather than trying to present yourself as a jack of all trades, think instead about focusing on a more specific niche. This way, not only will you develop much higher-level skills is your chosen area, but you’ll appeal prominently to clients looking for what it is you’re offering.

7 – Know What to Charge

Don’t forget that while excessively high rates will put potential clients off, low rates may give the impression that you are an amateur with little confidence in your abilities. Work out the rates you need to charge for the work you carry out and stick to them.

8 – Enhance Your Admin Skills

Running a successful business means having business admin skills that are as honed as your primary talents. This includes things like scheduling, workload balancing, accounting, communications, business writing, marketing and so on. Everything it takes to run a successful business is something you should be looking to enhance and develop. Of course when you get to a tipping point, you’ll want to start to outsource some of these tasks.

9 – Know When to Say No

Contrary to popular belief, you really don’t have to and indeed shouldn’t accept every job you are offered. Instead, take those you can do well, those that are from clients you are happy to work with and those that pay a fair price only.

10 – Invest Your Time Wisely

Last but not least, try not to focus on swapping your time for money, but rather for results and progress. Invest your time in whatever it takes to drive your business forward, even if it means getting out of the usual 9-to-5 mindset.

I hope these tips have helped you on your journey, if we can offer any more assistant please drop us a line!

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